Channel & content strategy
Choose the channels that fit your audience. Define content pillars, a recognisable voice and what each format should help your business achieve.
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LUMOS SOCIAL
Show up consistently. Say something that matters.
A presence with a purpose.
Preparing 3D…
Stories that start conversations.
THE RIGHT STARTING POINT
Give people a reason to follow along.
Posting without a plan creates activity without direction. We connect the story you tell with the audience you want to reach, with a manageable rhythm of useful content.
For businesses that need a consistent social presence, a clearer content direction, or support turning ideas into publishable work.
Calendars & account management
Turn ideas into an agreed publishing calendar. Establish who supplies information, who approves work, and how publishing and account responsibilities are handled.
Posts, carousels & reels
Develop concepts, captions and designs for the formats in your plan. Original photography and video can be scoped with Lumos Studio when the story needs it.
Publishing & learning
Prepare approved content for the right channel and review how people respond. Use those observations to improve the next cycle, rather than chasing posting volume.
We agree the priorities, deliverables and responsibilities before work begins.
AN ILLUSTRATIVE CONTENT WEEK
A rhythm your audience can recognise.
A sample editorial mix, not a fixed posting package. Frequency and formats are agreed around your audience, resources and goals.
MONDAY / CAROUSEL
Teach something useful.
Answer a question customers ask before they buy. Keep one clear idea at the centre.
WEDNESDAY / REEL
Show the work behind it.
Bring people into the process, the product or the people who make your business different.
FRIDAY / STORY
Start a conversation.
Invite a question, share an update or make the next step easy for someone ready to act.
FROM FIRST CONVERSATION TO HANDOVER
How we approach social.
A content direction, agreed calendar and publishing workflow that your business can sustain.
- 01
Listen & audit
Review your existing channels, audience, offer and the content already available.
- 02
Plan the month
Agree themes, formats, responsibilities and a calendar before production starts.
- 03
Create & approve
Develop the content and gather feedback through an agreed review process.
- 04
Publish & learn
Publish approved work and use a regular review to shape the next cycle.
YOUR HANDOVER
Useful after the project, too.
- ✓Channel direction and defined content pillars
- ✓An agreed content calendar with an approval workflow
- ✓Captions, creative assets and formats included in the plan
- ✓A review of content performance and next-cycle priorities
BEFORE WE BEGIN
A little more about social.
Have a question about your project?
Talk it through with usWhich channels should we use?
We focus on the channels your audience uses and the formats your team can support. More channels are not always better.
Do you create the content?
We can plan, design and produce content, bringing in Lumos Studio when original photography or video is needed.
How do approvals work?
We agree a review rhythm and approval owner before publishing begins.
PART OF YOUR DIGITAL TEAM
Where this connects next.
YOUR NEXT CHAPTER / LUMOS SOCIAL