Editorial preview. This draft has not been published.
Start with the business
Write down the job your website should do. It might need to explain a complex service, help customers choose a product or make an inquiry easier. That job should shape the structure before any visual direction is chosen.
Find the friction
Walk through your current website as a new visitor. Can you understand the offer? Is the next step obvious? Review customer questions with your team and identify where the website leaves them unanswered.
Keep what works
A redesign does not require starting over. Useful content, familiar navigation and existing integrations can be worth preserving. Audit these before deciding the scope.
Plan for after launch
Agree who updates content, checks inquiries and maintains the platform. A good launch is the beginning of a useful website, not the end of the work.