Editorial preview. This draft has not been published.
Share the same problem
Design, development and marketing work better when they begin with the same business goal. Shared context helps each decision support the next, from the words on an ad to the form on a landing page.
Make handoffs deliberate
Decide who owns each stage, where feedback lives and how changes are approved. A smaller number of clear handoffs helps prevent work from becoming disconnected.
Build an ongoing rhythm
Set time aside to review the whole journey. Customer questions, campaign learning and technical issues can all inform the next improvement. Keep those conversations connected.